Special Covers India 2026 – 50 Years of Maaza

A Special Cover was released on 22 July 2026 to mark 50 Years of Maaza. The cover features 50 Years of Mango in a Bottle.

Issued by CPMG, Delhi Postal Circle Serial no -DEL/05/2026 Quantity Printed – 2000.

The Department of Posts, Government of India, in collaboration with Coca-Cola India, released a Special Cover commemorating 50 years of Maaza in India coinciding with National Mango Day.

Titled “Celebrating 50 Years of Mango in a Bottle”, the Special Cover commemorates Maaza’s five-decade association with India’s favourite fruit – the mango. Maaza was introduced in India in 1976 and has since become a familiar fruit-based beverage brand across the country.

The design of the cover draws inspiration from Indian mango orchards and the iconic Maaza bottle, visually linking the beverage with the agricultural heritage of India. The cover also pays tribute to the farming communities whose work supports the mango value chain.

An important part of the celebration was the recognition of mango farmers associated with Project Unnati, supported by Anandana – The Coca-Cola India Foundation. The initiative focuses on supporting mango-growing communities through improved cultivation practices, productivity and efficient use of resources.